Site Design: Epicurrence 2016 (epicurrence.com)
almost 8 years ago from Patrick Wong, Design Manager @ Lyft
almost 8 years ago from Patrick Wong, Design Manager @ Lyft
So yeah, looks cool, but it's really confusing with all of these visual items going on, I'm not sure what is clickable and what is mere eye candy. Also, none of the nav items work.
Edit: After reading my initial post I'm afraid it came off a bit elitist and overly critical. I do think it's a superbly designed and developed site. The typography is gorgeous, the logo illustration is fresh, and the parallax effect is a nice touch. My point was I thought some of the design choices made the site confusing, though the target audience will likely "get" the site without issue.
This is an interesting post, especially with the edited-in-disclaimer being bigger than the original blurb :)
I think it's our jobs as designers to - when we put up a piece of work - take the interpretations other people present to us and try to empathize, but not over-react.
As such, I think your initial comment was spot on, and your edit more so still. And together they present what the thought process should be for anyone that receives critique.
This reminds me of Henry Ford's "If I had asked people what they wanted, they would have said faster horses". Not in the sense that people don't know what they want, but that you should take any comments within the context of what these people represent. Do they represent someone who's informed about the subject matter? Are they highly critical of said matter, or fans of everything related to it? Or are they random passer-bys that have no clue what you're talking about?
Empathy is our superpower... and the occasional grain of salt our secret weapon ;)
I can't upvote this enough. Thanks for coming out and saying that, Dirk. I completely agree with you. There's an old model of communication that goes something like:
Sender -> encoding -> message -> decoding -> recipient
As designers, our job is not only to encode products so that the our users have as little to decode as possible, but also to do reverse. Decoding the user feedback is also hugely important.
I think your comment is spot on, even without the apologising edit. We as a design community are far too easily satisfied with a thing looking nice these days. Too often I see us just patting our backs, after looking on projects through design-tinted glasses. The design should be transparent and serve the content, not come before it and steal the thunder.
This site would be lovely if it ever explained what it was for.
Hi all,
The feedback is appreciated and I agree with most of it. I need to caveat that the site was designed and developed in less than 3 weeks. Rally did the site for free in exchange for being a sponsor.
There will be a second release in a few weeks with more content, FAQS, and speaker announcements — and bug fixes. ( ie. fixed broken links — those are supposed to go to different sites that we didn't build and they don't have DNS pointing yet, E. 1 and gallery aren't even being hosted ATM )
Also, some of the code ( CSS & and tiny bit of JS ) was written by me ( I had never written any CSS or JS before starting this site ). So expect to find a mess in there.
I'd argue that since this is the third one of these in less than a year, it's very much a product.
Valid point. It is what it is (short timeline). Done is better than perfect. There have been tons of invite requests today already, so we're stoked on that.
It's a rockin' site and our entire agency was looking at it on Friday. Especially for a quick release, you should be super proud. Also, and this is always huge with the industry, congratulations on making a site that doesn't look like anything else we've seen lately.
The paralax, the scroll inertia... Just wow. Rally are beasts.
Agreed. This is how to actually do a paralax site.
Yup. Tool used where it was required, as opposed to tool used because everyone does.
came to comments to say this. leaving some elements anchored to normal scroll behavior while tying some to inertial motion is the best way to have your fancy scrolling without pissing users off (when done right). they still feel totally in control.
Tasteful parallax... Cool site (get it??). Takes a second to figure out what you're reading but overall it's pretty unique. As someone else pointed out that nav needs fixed.
Well this is a proper use of parallax. Good work.
The site is looking really cool. Its definitely different, and seems to have more of the feel of contemporary poster design to me which is a welcome change of speed for web. I've been trying to get a bit more ambitious with my web work and this serves as great inspiration!
I have mixed feelings about the functionality/hierarchy as some of the other viewers have expressed. This might just be a personal thing, but with all of the small parallax items and the less than intuitive site structure I felt a little motion sickness while trying to figure out what the site was about (Ok, maybe I need to chill on the coffee...).
As a last note/question: whats the consensus on using a hamburger menu on desktop? It feels a bit clumsy to me when you have all of that nice space to use. That might be compounded a bit by its placement in the upper lefthand corner rather than the right which is the format I'm used to.
Doesn't realy work on ipad.
Could scroll this all day.
Hope I see some of you there.
It seems like the all best scroll effects cause browser lag. This isn't a criticism of this site - I'm not even sure these effects are possible without some scroll lag. This site is on a whole new level.
I am wondering -- has anyone has found a catalog of all the parallax hardware acceleration tricks and the performance cost of different effects? That would be a really valuable resource.
Designed and developed in less than 3 weeks... the result is just EPIC! Congrats to the team @ Rally!
Fantastic design by Ben and the fine folks at Rally! Well done!
I love this kind of site design. But I never have a fucking clue what is going on.
Pfft, eff the haters (or critiquers), do something different, this is epic. Love it.
A fantastic visual experience (as always from Rally), unfortunately, this has been at the expense of intuitive usability and communication. Instantly failing a squint test.
We are seeing more websites exploring this style, which is a important breath of fresh air from the classic landing pages of the past couple of years and I am looking forward to seeing the update and where Rally go from here.
Took me a while to find the sign up button. I was expecting it to be at the bottom of the page.
Just wanted to comment for feedback's sake, but when I click on the menu, nothing appears for me except for a large green expanse. I had to go in and manually remove a position absolute on the outer-nav to see anything, and I still don't think I'm seeing it all. (I'm in chrome, mac, yosemite).
also...there is a class called "menugridthingy"....
I'm not seeing that bug, but "menugridthingy" makes me grin. Classnames with character.
What version of Chrome are you using? I would love to fix that bug.
Damn I need to go to one of these events!
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