Ask DN: Why can't we have brands that last?
over 7 years ago from Henrique Alves, UX & prototyping
Honest question for all Designers:
Every time I see a startup changing their logo like Asana and Medium did I always ask to myself? "Why can't we have brands that last? "
Nike, Coca-Cola and so many other have the same brand for the past decades. We from tech have to re-brand every 1-2 years and I have the feeling this is always associated with a new funding or investors in the game.
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