How was this discovered?!
It´s known as "Konami Code": http://en.wikipedia.org/wiki/Konami_Code
Sorry accidentally pushed Enter instead of backspace Up, Up, Down, Down, Left, Right, Left, Right, B, A [The Konami Code]
When entered on Vogue's website, pizza tower it seems to trigger a playful response or easter egg. The Konami Code, which you've entered as "Up, Up, Down, Down, Left, Right, Left, Right, B, A," has become a well-known and often-used code in the gaming community.
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More info on what happened here: http://www.psfk.com/2013/07/vogue-uk-dinosaurs-hack.html
if you do A, B it opens a debug console. why? i dont know.
I've seen that dinosaur script before...
Yep, it´s a Zurb plugin: http://zurb.com/playground/jquery-raptorize
leveled up on user experience!
This is the first time I've really cared about fashion.
... thank-you Thom S.