Really dislike this sort of tactic, even if it's for a good cause.
You can't just assume none of us care about this sort of issue because we clicked on your BS clickbait while perusing our daily industry news & updates
I appreciate the message, not the delivery.
It's a shame because this is a very compelling message marred by poor execution.
It leaves a bad taste in my mouth because the social sharing buttons are given much more visual weight than the donation instructions are. Compare the bold and colorful share buttons to a single throwaway line, "Donate to local charities!". Perhaps I'm being cynical (I hope I am) but it feels like the people behind this care more about hits to this than they do about actual donations.
I thought for a minute that I could click those social share buttons to donate. They need to sort that out ASAP.
I sort of hope Google hit this with a cease and desist.
I like the intention here, but I wasn't expecting such a heavy guilt trip this morning. Uggghhhh.
To assume people only care about themselves is wildly presumptuous and unfair, to trick them into it is even worse.
The copy is badly written and doesn't in fact shed any light on the refugee crisis, and in fact seeking more information literally just points to a google search for 'syria refugees' which in itself is not a specific enough term to garner any really relevant results.
I'd quite like to see an execution of donations that can be done on a micropayment level, something along the lines of donating a penny every time I did an actual Google search. Realistically I do maybe 5 or 6 a day, times that by the millions of searches and you've got a difference being made.
I have donated and are donating.. so the message you send is pretty unfair :/
I guess I will never know what I am going to have for lunch then.
A good reminder of how selfish we are.
That assumes the user hasn't already donated to charity efforts relating to the refugee crisis.
And as others have pointed out, the site seems much more interested in getting the user to share it via social channels, would have been pretty easy to add prominent links to Save the Children / The Red Cross and so on, and given the idea at least some legitimacy.