• pjotr .pjotr ., 8 years ago

    Welp. I broke my rule about not reading medium articles. Unfortunately I wish I hadn't. That has to be one of the most hollow, pointless and pandering "articles" I've ever read.

    44 points
  • Vincent MillikenVincent Milliken, 8 years ago

    Expected this to be completely different, was pleasantly surprised.

    32 points
    • Alex GilmoreAlex Gilmore, 8 years ago

      Exactly. So many designers (including myself) express our thoughts without knowing anything on big the scale is.

      0 points
  • Mike Wilson, 8 years ago

    Dude just hit 100 on the blatant pandering meter. I guess it's always wise to massage the egos of a potential future employer ;-)

    25 points
    • Nick LooijmansNick Looijmans, 8 years ago (edited 8 years ago )

      I'm sure Tobias doesn't need to massage any egos to get into a company like Google. I'm 110% sure that that's not what it's about. I'm happy that someone with a broad audience (dare I say influencer) finally lays out to less-experienced designers what goes into designing at Google vs. a local business and why the "Here Google, I fixed it in 5 min" suggestions are laughable.

      18 points
      • Mike Wilson, 8 years ago (edited 8 years ago )

        I completely agree with you, 19 year old kids redesigning the logo on Dribble have no idea what goes into designing a corporate identity program for one of the biggest companies on earth. But he didn't explain any of that process, so I'm not sure how helpful it will be to inexperienced designers?

        Reactions from people have been generally positive on this new logo. It's probably the most well-received logo roll-out I've seen in years. It just seems weird to publicly jump to their defense when they aren't really being attacked much. I have a couple friends at Google and can assure you, they have done large public-facing projects before and are not fragile.

        7 points
        • Samuel ZellerSamuel Zeller, 8 years ago

          Hi Mike, basically it involve taking the base assets and making versions for every use possible :) Nothing too complicated just really time demanding!

          0 points
        • pjotr .pjotr ., 8 years ago (edited 8 years ago )

          Thank you.

          This article is simply coddling Google designers by saying "great job guys! Don't listen to haters!"

          Why someone feels the urge to coddle employees of a multi billion dollar corporation is beyond me.

          What should have happened is a congrats on getting the job done and a constructive critique of the logo.

          0 points
  • Nic TrentNic Trent, 8 years ago (edited 8 years ago )

    What a refreshingly positive post.. and then I came here and read the comments.


    20 points
  • Diesel LawsDiesel Laws, 8 years ago

    What a shame that the comments here go into a negative spin.

    Let me clarify what I think happened:

    He wrote a post about something he approved of. He told it to his friends online - because he most likely has a larger group of friends online than in person (I know I do). There is no monetary incentive, no bribery - just a good, modern version of a 'kudos' post.

    What Google pulled off with this rollout was pretty amazing. It's been received quite well from what I've seen, and has been updated across all areas relatively quickly.

    Years of the media pushing negative material/sensationalist headlines and that's how we (as a general society) are now instantly programmed. It's hard to see a positive post and not immediately be skeptical about the 'deal' behind the doors about how that post came to be.

    Positivity is fucking hard. Negativity is fucking easy.

    12 points
    • Marc EdwardsMarc Edwards, 8 years ago

      I see this post how you do.

      And, I like the new Google logo. I think it’s brilliant, and a very strong reflection of who Google is.

      3 points
  • Trev MorrisTrev Morris, 8 years ago

    Leaving Spotify?

    9 points
    • Jim SilvermanJim Silverman, 8 years ago (edited 8 years ago )

      can't compliment a company without fishing for a job?

      6 points
      • Trev MorrisTrev Morris, 8 years ago

        I'm sure you can, just doesn't feel like it.

        He highlights some reasons why a lot of designers appreciate Google, but not sure it required a Medium post. How about an email? A Tweet?

        I'm just jealous I don't have a beard.

        15 points
  • Diederik EenschootenDiederik Eenschooten, 8 years ago


    7 points
  • Aleksi TappuraAleksi Tappura, 8 years ago

    Good text from Tobias. He probably knows the struggle when rebranding a huge company.

    5 points
  • Joel CalifaJoel Califa, 8 years ago

    I haven't been hearing much negativity on the new Google branding (which is incredibly good in my opinion). I really like this, though, and he's right. All of the negative comments here are ridiculous.

    5 points
  • Khaled Islam BouyaKhaled Islam Bouya, 8 years ago

    If you followed the guy, you would know that he actually tweeted about it. He just wanted to put it on some place that it would probably have more views than just a tweet that gets lost among other in a few minutes.

    He's the lead product designer at Spotify, I don't think he needs to rub Google's back to get a job there. Nor Google's process at choosing potential candidates would be so. It's really disappointing to see people thinking this way...

    3 points
  • Bole ★, 8 years ago

    Dear Ass Kisser…

    2 points
  • Ivan DrinchevIvan Drinchev, 8 years ago

    Although I like Google logo, there are some glitches that I see here and there. Other than that Kudos for the google team.

    Google Deutschland Logo

    2 points
  • Crampa ...Crampa ..., 8 years ago

    Is there a backlash against the new logo or something? From what I've ready, it's been overwhelmingly positive.

    2 points
  • Asko NõmmAsko Nõmm, 8 years ago

    What did I just read? Was that supposed to be an article or .. ?

    1 point
  • Laurens SpangenbergLaurens Spangenberg, 8 years ago

    I was about to make a large groan until I read the contents.

    0 points