The site looks awesome, but the scrolling performance is terrible. It is like watching stop motion video.

Crazy how they used Tumblr. Check out all the posts they created for this page: http://mcwhopper.com/archive I guess they are used for the language switcher?

Im surprised how many people don't see through the extremely thinly veiled marketing effort. This isn't a "lets celebrate world peace" effort by BK, it's a way to make them look like good corporate citizens, while also marketing their food over McD. Even the name.. McWhopper - its mostly whopper. The branding on McD is falling off the bag to the left, while WHOPPER is prominent. The "buildup" of the burger features mostly whopper ingredients, and a blatant size difference between the top half of the Big Mac, and the entirety of the whopper (minus top bun).

Here's a prime example: http://prntscr.com/8994ka Notice the red part takes up less than half the screen, its falling off to the left. BK has been for years pointing out the difference in size of a whopper patty and a big mac. Here they found a great way to juxtapose the two, while making social media denizens feel all warm and fuzzy. They know McD wouldn't do this - another score!

Marketing!

It's a shame McDonald's doesn't seem interested in taking them up on the offer. From McDonald's Facebook page:

Dear Burger King,

Inspiration for a good cause... great idea.

We love the intention but think our two brands could do something bigger to make a difference.

We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?

And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.

We’ll be in touch.

-Steve, McDonald’s CEO

P.S. A simple phone call will do next time.

I wonder if to Burger King, this is good press regardless. If McDonald's accepts, BK looks good; if McDonald's declines, great—BK still looks good.

:( Response from McDonalds : https://www.facebook.com/McDonalds/posts/10156031225440584?hc_location=ufi

Great looking site, and as others said, the scrolling could use some work. Interesting to see that it's on Tumblr, too.

They kinda put McDonalds in a situation where it's hard for them to refuse. Although, I could see them one-upping the proposal and suggesting that they do it everywhere, rather than one location. Not sure how that'll work, logistically, though.

The videos on the site are sublime. The naration and everything about the project is sincere yet fun, great job from BK and lets hope that Mc follow up this proposal (oh and bring it to the UK)

Blows my mind how my 2yo MB Pro Retina can be brought to it's knees with a site like this (fresh reboot, no Adobe products running). Cray-cray.

That was the most fun I've had being indoctrinated...Take me to your leader son.

Looks pretty cool, but the visual design is rather lacking I would say. It is really hard to tell what I'm supposed to focus on. Do you want me to read the text? Do you want me to focus on the elements coming in and out of view? Everything has equal visual weight, so the whole experience feels unfocused and confusing.

That site is delicious! Great Job!

McDonalds should respond with a North Korean style propaganda website refusing the peace offer declaring war on the burger king and it's infidel burgers.

They could even accept the offer and then kidnap the Burger King employees who are sent to work on the project and release viral videos of them. Damn it.. I should be a social media consultant!

Sick idea! Usually this type of stuff never makes it out of the pitch deck. Props to the teams for getting this one produced.

Skipping the design bits… I was actually thinking "cool, but what chips they gonna usa? McDO or Bk?" thank God someone on the internet already figure this out!

http://www.adweek.com/adfreak/mcdonalds-wouldnt-create-mcwhopper-so-i-did-and-its-abomination-166574

I always maintain that this style of website just does not work. It relies on the user to ever so carefully position elements in the viewport in order for the design to look any good.

Scroll-jacking obviously solves this issue from a visual point of view. But it's clearly not the best UX.

It would be good to see a real solution to this. Because those animations are pretty dope.

Ha! Cool site. My fan is losing its marbles.

The scrolling is horrendous, but finally...something in Atlanta!

fghfdh xh hdfhdhd

ffhgh

this is a mad marketing project - so much effort, granted it'll probably be successful but geez....I'm not sure McDs even cares what BK thinks of the Big Mac or whatever. If you're in McDs marketing dept do you scoff at the notion of brand sacrilege with the Big Mac?

Looks great on mobile. I do hope McDonalds will accept this :)

I don't know what to say (or think). It's 8 AM and I'm both hungry and a little grossed out. It's a great website, though. Full of parallax goodness and performs well (on my fancy work Mac… can't speak for others).