The site looks awesome, but the scrolling performance is terrible. It is like watching stop motion video.
Worked perfectly for me, I was surprised just how smooth it was in fact.
Same, I actually was pleasantly surprised by it but maybe others aren't getting the same experience it sounds like!
Opening the link chewed up all of my computer's memory and then froze the OS. Rebooted, tried again, same result.
Eating the actual burger would probably stop my heart.
Was fine for me, using MBP w/ Apple Mouse.
I was surprised it scrolled so well for me! MBPro, Chrome, trackpad. What a dope ass site!
Maybe Chrome works well. I'm using Safari.
It wasn't that bad on my 2011 MBA , so it might be a hit or miss.
Works ok for me on a 15inc RMBP
Crazy how they used Tumblr. Check out all the posts they created for this page: http://mcwhopper.com/archive I guess they are used for the language switcher?
I'd love to see a design case study for how they used Tumblr. Also, why they used Tumblr (my guess is cause it's free).
I doubt Burger King chose to use Tumblr because it's free, it's more likely they chose the platform because it's part of network and can be easily shared. A static site wouldn't be so easily shareable.
How would that be any more shareable than share links on an external site? You can add a share function for Tumblr, even.
Becasue it's actually PART of that network. It's a "page in their book" in other words, there are definite advantages to it. It can be algorithmically suggested to other parts of the network instead of solely relying on user-sharing.
Im surprised how many people don't see through the extremely thinly veiled marketing effort. This isn't a "lets celebrate world peace" effort by BK, it's a way to make them look like good corporate citizens, while also marketing their food over McD. Even the name.. McWhopper - its mostly whopper. The branding on McD is falling off the bag to the left, while WHOPPER is prominent. The "buildup" of the burger features mostly whopper ingredients, and a blatant size difference between the top half of the Big Mac, and the entirety of the whopper (minus top bun).
Here's a prime example: http://prntscr.com/8994ka Notice the red part takes up less than half the screen, its falling off to the left. BK has been for years pointing out the difference in size of a whopper patty and a big mac. Here they found a great way to juxtapose the two, while making social media denizens feel all warm and fuzzy. They know McD wouldn't do this - another score!
Why would Burger King do this, if not to advertise their product?
It's a shame McDonald's doesn't seem interested in taking them up on the offer. From McDonald's Facebook page:
Dear Burger King,
Inspiration for a good cause... great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.
I wonder if to Burger King, this is good press regardless. If McDonald's accepts, BK looks good; if McDonald's declines, great—BK still looks good.
Yeah, I was thinking the same thing. Regardless of what McDonald's responded with, BK still comes out looking awesome (and on top).
Except on the McWhopper =P
The plan was always that McDonalds would decline. This was just a way to throw shade at it's competitors while looking like their doing something good.
:( Response from McDonalds : https://www.facebook.com/McDonalds/posts/10156031225440584?hc_location=ufi
This is brilliant marketing from Burger King. Unfortunately McD's is handling it pretty poorly.
dustin hoffman voice BAD FORM!
Oh wow, here in Australia it's actually not called Burger King, but "Hungry Jack's"...
Bad form, Jack!
Wow, this is pretty bad of McDonald's.
"perhaps you’ll join us in a meaningful global effort?"
In a word: ouch.
I disagree, if BK was sincere about giving a shit about world peace they wouldn't do a pop-up restaurant.
Next time a simple phone call will do.
That's so on point, Steve.
Rewind this and start with sincerity and a phone call a year ago then publish the over designed micro site & launch the pop-up restaurant as an actual awareness campaign for peace day. But that would be too hard and wouldn't garner the street cred of trying to "high road" shade your competitor in the name of world peace.
Yup. And honestly, the best thing McDonalds and Burger King could both do is shut down their businesses and stop feed people unhealthy foods.
That sums up this whole thread. GJ :)
Great looking site, and as others said, the scrolling could use some work. Interesting to see that it's on Tumblr, too.
They kinda put McDonalds in a situation where it's hard for them to refuse. Although, I could see them one-upping the proposal and suggesting that they do it everywhere, rather than one location. Not sure how that'll work, logistically, though.
They knew this was logistically impossible from the start—even for just the pop-up. It's publicity stunt meant to leave egg on McDs face.
The videos on the site are sublime. The naration and everything about the project is sincere yet fun, great job from BK and lets hope that Mc follow up this proposal (oh and bring it to the UK)
Blows my mind how my 2yo MB Pro Retina can be brought to it's knees with a site like this (fresh reboot, no Adobe products running). Cray-cray.
That was the most fun I've had being indoctrinated...Take me to your leader son.
Looks pretty cool, but the visual design is rather lacking I would say. It is really hard to tell what I'm supposed to focus on. Do you want me to read the text? Do you want me to focus on the elements coming in and out of view? Everything has equal visual weight, so the whole experience feels unfocused and confusing.
That site is delicious! Great Job!
McDonalds should respond with a North Korean style propaganda website refusing the peace offer declaring war on the burger king and it's infidel burgers.
They could even accept the offer and then kidnap the Burger King employees who are sent to work on the project and release viral videos of them. Damn it.. I should be a social media consultant!
Sick idea! Usually this type of stuff never makes it out of the pitch deck. Props to the teams for getting this one produced.
Skipping the design bits… I was actually thinking "cool, but what chips they gonna usa? McDO or Bk?" thank God someone on the internet already figure this out!
I always maintain that this style of website just does not work. It relies on the user to ever so carefully position elements in the viewport in order for the design to look any good.
Scroll-jacking obviously solves this issue from a visual point of view. But it's clearly not the best UX.
It would be good to see a real solution to this. Because those animations are pretty dope.
Ha! Cool site. My fan is losing its marbles.
The scrolling is horrendous, but finally...something in Atlanta!
fghfdh xh hdfhdhd
this is a mad marketing project - so much effort, granted it'll probably be successful but geez....I'm not sure McDs even cares what BK thinks of the Big Mac or whatever. If you're in McDs marketing dept do you scoff at the notion of brand sacrilege with the Big Mac?
It wasn't "successful" in the sense that McDonald's unfortunately rejected it.
If you think this was about making a burger rather than selling Whoppers, i've got a bridge somewhere you might be interested in.. =]
I regret to inform you that your snide "joke" has gone straight over my head.
Looks great on mobile. I do hope McDonalds will accept this :)
I don't know what to say (or think). It's 8 AM and I'm both hungry and a little grossed out. It's a great website, though. Full of parallax goodness and performs well (on my fancy work Mac… can't speak for others).