But that's the thing: it's not a to do list =]

It's more about remembering mantras and ideas so they become ingrained in your decision making process as you go about life. It's not meant to help you check things off a list.

I'll let this comment from reddit explain, which does a better job than I could:

I had an idea recently to create a site like this. I totally get it. For me, it's all the little facts and tips I see every day that get quickly forgotten. Maybe it's because I'm getting older (late 30's), but what I need is reinforcement. A few days later, again a few weeks later, etc. That's how I have found that I remember things, and this app does exactly that. It's exactly what I thought of creating, and I'm quite happy to see that someone's done it.

I think it'll be a tough sell, OP, for anyone who hasn't seen the need for this already themselves. But I signed up for an account and look forward to using it.