• matt michelsonmatt michelson, 8 years ago

    watching that video just made me wish i was watching this instead https://vimeo.com/118919656

    i don't really get the clarendon or the color palette, but it seems as versatile as any graphic system of shapes and pieces of shapes? the animation is overkill, imo.

    8 points
  • Alex TapperAlex Tapper, 8 years ago

    Best Olympics design language I've seen in a while. One thing did stand out...

    The shape of the circle represents an inclusive world in which everyone accepts each other. The red of the circle represents the power of every beating heart.

    ...and, you know, the Rising Sun.

    The Rising Sun aka Japan's Flag

    4 points
    • Aaron CalzadoAaron Calzado, 8 years ago

      They totally forgot to mention that.

      0 points
      • ChrisArchitec t, 8 years ago (edited 8 years ago )

        also, seems to be a bit of a hark back to Tokyo '64 Tokyo 1943

        And there's Sapporo just for reference/comparison

        Sapporo 1972

        0 points
    • Sacha GreifSacha Greif, 8 years ago

      Maybe they didn't want it to seem too nationalistic? The "rising sun" symbol still has some pretty bad associations linked to it in China and Korea.

      1 point
  • Calum SmithCalum Smith, 8 years ago

    I really like the identity, a good entry in the vein of logos as visual systems, and it does really have a Japan flavour to it. The video really doesn't do it any favours, though.

    4 points
  • L #, 8 years ago (edited 8 years ago )

    I don't know how I feel about it.

    I'm not a big fan of the color pallet, the logo is confusing to.

    Maybe It will grow on me.

    EDIT : It did, dam it is good

    3 points
  • Matthew BlodeMatthew Blode, 8 years ago


    Seriously? The combination of Clarendon, faux small caps and poor letter kerning? That intro video did not work to unify me with Tokyo, it just made me feel unsettled.

    2 points
  • Randall MorrisRandall Morris, 8 years ago

    If this was for a Dutch games, I think there'd be something there. The typography is off (kerning issues alone!). If the big red dot wasn't there, I'd have no idea this was supposed to be for Japan. Where is the nuance? The reservation?

    I'll also point out that while it's a 'system' I have no idea what its trying to communicate. Truncated and cropped pieces look like the leavings of a cutting-room - organized into meaningless, larger shapes? I've seen the pieces and parts = whole technique, but outside of the basic premise of any Olympic games, how is Japan different in that regard?

    2 points
  • Mahdi FarraMahdi Farra, 8 years ago

    Oh my eyes! It looks super ugly to me, like really!

    1 point
  • Maciej ZadykowiczMaciej Zadykowicz, 8 years ago

    I'm quite fond of the shapes and colour palette, feels appropriately Japanese if nothing else. The logo is ok I guess, I'm not a fan of that Clarendon though.

    1 point
  • No NameNo Name, 8 years ago (edited 8 years ago )

    I would have to say that I like the logo alone, but it is a bit of a stretch to get the "Olympic" vibe from it. The System developed is fun and a little retro feeling but used in a much more contemporary means. I would assume that the gold and silver in the palette are most likely from the medals won by athletes, so that's not too creative but it's at least decent hues. I really liked the opening text effects and energy, but they seem totally disconnected from the overall design system that they developed—does anyone else feel that way?

    Regardless, I'm looking forward to the event. Hopefully, I can go! (Otherwise, those three semesters of Japanese I took will be worthless. Haha.)

    EDIT: Oh yeah, and the typeface is way off base. Like... what?

    0 points
  • Daniel YpsilantiDaniel Ypsilanti, 8 years ago

    Not even a nod to Akira... http://kotaku.com/the-2020-tokyo-olympics-were-predicted-30-years-ago-by-1276381444

    0 points
  • Mahdi FarraMahdi Farra, 8 years ago

    This is bullshit, this is BULLSHIT!

    0 points
  • Mike M, 8 years ago

    I think it needs a better font.

    Still the best emblems to me were the ones from the Munich '72, the '76 Montreal and the '80 Moscow Olympics. It went right off the cliff from then on.




    0 points
  • Paul MacgregorPaul Macgregor, 8 years ago

    The intro video is a bit shit. But I like what I have seen of the branding so far.

    0 points
  • ChrisArchitec t, 8 years ago (edited 8 years ago )

    interesting.....kind of a minimally-japanese thing/throwback. Can't say I see a 'T' in there really, but the multitude of options to do stuff with the shapes is good. Think my favorite part was the video word transition animations - blowing shape deterioration thing.. nice. hehe

    0 points