Over the past few years I have created countless proposals for clients and potential clients. I use to send a nice packet that contained information about the product, my background, a detailed list of features they requested and a price estimate. It took a while to write those and people didn't seem to read them. Recently, I have started to send one-page estimates. These contain features and the associated hours/price. It's not as flashy, but it seems to work just the same.
What are your thoughts on proposal packets vs. one-page estimates?