• Pasquale D'SilvaPasquale D'Silva, 8 years ago (edited 8 years ago )

    Mascots are great, but..this one is so generic. No character depth.

    Why would anybody care about it? What's the backstory of this character? Why is it a cat (?) It's so one dimensional. It's superficial.

    Very forgettable.

    This is a better (though very broad) 101: http://pixar-animation.weebly.com/character-design.html

    More writing by John K: http://johnkstuff.blogspot.com/2008/09/for-karen-what-makes-lasting-iconic.html

    2 points
  • Dan SherrattDan Sherratt, 8 years ago

    Cute, nice writeup, although in all honesty the first thing I thought was 'Octocat' - which sort of contradicts the point about being unique.

    Then again they shouldn't have a monopoly of all things vector cat based.

    2 points
  • Dirk HCM van BoxtelDirk HCM van Boxtel, 8 years ago (edited 8 years ago )

    There's just so much that defines a character, and so many places where it has been done before... you could even take hints from game design.

    Learning from game designers

    For example, in the "MOBA" genre, there are very specific guidelines for individual characters to look unique. While parts of those guidelines only come into play when you're designing 50 characters, other parts can help you set yours apart from competing brands.

    As a practical example of that, you could look into making sure your character's silhouette is unique enough. This is a really simple method to make it more instantly recognisable.

    Brand archetypes

    Also, regarding finding your brand's personality: if you struggle getting people to think of your brand as personality, I recommend using brand archetypes. They can make it easier to assign traits (positive and negative) to your brand, and act upon it by incorporating said traits into your mascot design.

    These archetypes take a grain of salt, but they're based on Jungian archetypes, and can hold significant value when attempting to get non-creative minds involved in the creation process.

    Associated links

    Some links to go with this post, since I'm terribly markdown-lazy today:

    Definition of MOBAhttps://en.wikipedia.org/wiki/Multiplayer_online_battle_arena

    DotA2's (a moba) character art guide (highly recommended) http://media.steampowered.com/apps/dota2/workshop/Dota2CharacterArtGuide.pdf

    Brand archetypeshttp://marketingideas101.com/idea-center/branding-idea-center/branding-101-12-brand-archetypes/

    .edit: links, archetypes, typos, markup, etc

    1 point
  • Sam SolomonSam Solomon, 8 years ago

    Great post, but if the mascot isn't cute or funny will it work?

    My partners have been asking for me to come up with some mascot. We're a fantasy sports tech company, and I just can't see how any mascot will fit in with our brand.

    Open to thoughts here.

    0 points
    • , 8 years ago

      Having a cute mascot should really help if you app is too much data intensive. We have that problem at JotForm. You don't get many chances to be cute when the product is about collecting data. The comments we received so far are really positive about the new mascot. It gave our product a breath of fresh air.

      1 point