Ask DN: What are your favourite books about branding or visual identity design?

8 years ago from Taulant Sulko, Designer sulko.co

I am already familiar with Unity Editions books. I am expecting more unconventional/unpopular suggestions.

6 comments

William Bout, 8 years ago
https://www.designernews.co/comments/107673
2 points
- Taulant Sulko, 8 years ago
  Thanks for this list. Looks really good.
  0 points
- Adam Martin, 8 years ago
  I concur with William's comment. :)
  1 point
Paul Best, 8 years ago
Symbol, by Angus Hyland & Steven Bateman http://www.davidairey.com/symbol-angus-hyland-steven-bateman/
See Amazon links @ bottom
2 points
Po Rith, 8 years ago
Classic, and ageless: Type, Form, and Chaos by Paul Rand
one I can always look to
1 point
Devin Halladay, 8 years ago (edited 8 years ago )
Brand New by the late Wally Olins is the best branding book I've ever read. I highly recommend buying it and reading it regularly. It's highly researched and well-thought out, and Wally's extensive experience in the industry bring a transcendent level of depth to his analysis of globalisation and what it takes to build a stellar brand in our new world.
1 point

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