Do you love hero areas or hate them?

almost 8 years ago from , Blogger at Design Roast

What do you think of "hero areas" in web design? What are your favorite examples of them done well OR done terribly?


  • Ben MJTBen MJT, almost 8 years ago

    I hate the name, that's for sure.

    11 points
  • Victor WareVictor Ware, almost 8 years ago

    It depends.

    I think a good hero image enhances the story/content in some way otherwise it's superfluous and sometimes annoying.

    10 points
  • C___ F_____C___ F_____, almost 8 years ago (edited almost 8 years ago )

    I view them in a similar light to book covers. Whilst you shouldn't judge a book by its cover, a good book cover matches the tone of the content which follows.

    They aren't always relevant (think DN) & don't contribute to the website's offering, but they help to grab attention and set the tone – most of the time.

    8 points
  • Joe Windeknecht, almost 8 years ago

    Hate. They take up valuable real estate and virtually serve no purpose in regards to content. First thing you do is scroll past it to the actual content. That being said, everyone wants one.

    7 points
    • Thomas PalumboThomas Palumbo, almost 8 years ago

      I don't think there is a clear yes or no when it comes to heros. It all depends on the content. If it's a site for an app or something that needs a clear CTA then a hero can work perfectly. If it's a more complicated business that needs explaining then yes a hero might not be best.

      3 points
    • Greg CorbyGreg Corby, almost 8 years ago

      Interesting that you've taken every website into consideration prior to forming your opinion.

      0 points
    • n keylen keyle, almost 8 years ago

      Research has shown that people respond to pretty pictures with a positive attitude. Sadly because of that they're not about to go :/

      0 points
  • Dirk HCM van BoxtelDirk HCM van Boxtel, almost 8 years ago

    As with every other tool in the arsenal of a good designer, the hero area needs to be used in the right place, at the right time.

    They can be useful to set a tone, identify yourself, or entice the user to commit to reading more.

    Again, it's a tool, and tools are not inherently good or evil.

    5 points
    • E BensleyE Bensley, almost 8 years ago

      Again, it's a tool, and tools are not inherently good or evil.

      This sentiment needs to be more common. Not a day goes past when someone, somewhere in my office makes a remark about someone else's tools or software setup.

      3 points
      • Dirk HCM van BoxtelDirk HCM van Boxtel, almost 8 years ago

        I feel like every other post I make here on DN is "It's just another tool in our toolbox".

        Which, by the way, is just another way of saying "it depends".

        1 point
  • Tal N, almost 8 years ago (edited almost 8 years ago )

    I think they're great if they're done right. There's something nice about loading a page without immediately having to scan through a ton of content. It's a nice visual 'breather' before scrolling down to read. But you should use that space to tell your story.

    3 points
  • Richard BallermannRichard Ballermann, almost 8 years ago

    They work great when you need to set the stage for something meaty, but used without any real need and they just become design nonsense and detract from the overall purpose of a page. Not everything needs a grand entrance, but some pages definitely make sense.

    If you consider the intent of the page, then I think you can know when to use them. If users will be visiting frequently and looking to complete a specific task such as an e-comm site, it really makes no sense to include such a dominant element that just gets in the way of what the user wants to do.

    Articles or portfolio sites, however, where people will likely only visit once and the visuals can stand to be quite strong in order to leave a lasting impression, then I think a nice hero serves the purpose quite well.

    2 points
  • Dean HaydenDean Hayden, almost 8 years ago

    A lot of hero areas are filled with mission statements or propositions that mean nothing and give no clear indication of what is offered.

    Done right, you immediately know what's what and sets the tone for everything else.

    Like everything, it's context.

    0 points
  • Usman NasirUsman Nasir, almost 8 years ago

    It all depends on the use of image. There is no strict ruling whether to use it or not. It is a concept and will work well when used smartly. The following website uses it smartly.


    0 points
  • Eli SladeEli Slade, almost 8 years ago (edited almost 8 years ago )

    Design is contextual and has a story behind it. To use strong words on a single element from the outside of some design is not very useful. It depends on the context of the content, message, and expression as to whether something is right or wrong for a certain situation.

    0 points
  • Andreas Ubbe Dall, almost 8 years ago (edited almost 8 years ago )

    Anybody who is categorically for or against a certain tool in their designer toolkit, is probably not the most awesome designer.

    Edit: Hadn't seen that Dirk van Boxtel had touched on this already, I agree entirely.

    0 points