Site design: Avenir Clinic (avenirclinic.com)
over 8 years ago from Lawrence Smith, Digital Designer
over 8 years ago from Lawrence Smith, Digital Designer
I clicked the plus sign on the right thinking it was a "more options" thing. Was a bit startled when I realized I clicked an emergency link.
I had the same reaction. As an emergency item it should be way more clearly labelled. Am I in unbearable pain, or do I want to add this page to my faves?
All the bells and whistles. But would anyone other than a designer appreciate the design?
I thought the same thing.
To be honest, no I don't think the average person trying to book an appointment or learn about the dentist to see if they want to use him would like this site at all.
I feel this could be levelled at a lot of bleeding edge modern design, the people actually using these sites don't really care, and tend to be alienated by it. A lot work tends to be for peers and portfolios.
Usability for the average user is... well... the opposite of intuitive. This looks and functions much more like a agency / portfolio site. If The average user coming to book an appointment will be frustrated within seconds.
That being said; gorgeous site!
IMHO - This site is a wonderful example of how "beautiful design" doesn't necessarily translate to "usable design".
In terms of user experience, I think this is dodgy at best. Too many animations, I have no idea where I'm going or what's happening. Clicked the '+' sign thinking it was showing me more options and it ended up being an emergency link.
I bet this looked good in Photoshop/Sketch, but I think whoever made this got too excited with animations and forgot all about the end user :/
Love the typography! I actually thought it was a portfolio site for the new font Avenir Clinic.
Guess that says something about the design fit though...
They kinda overdid it with all the motion and it's really jerky on chrome and safari.
Seems like a very odd design for a dentist office...
At first glance, I wouldn't be able to afford this dentist. The site is too fancy. Will it cost me $300 for a filling? (To cover their web design expenses) And how do you book an appointment online? Where's the UX? Other than that it looks beautiful.
Another great example of form over function.
Why are the white objects there? What do they have to do with dentistry?
That is some absurd motion work. Duct taped on.
I opened this expecting it to be a clinic for designers who use the Avenir typeface too much. I didn't realize I was wrong for a good minute once the site had loaded.
After 3 tries, I'm yet to get the entire site to load properly.
Very stylish site. I like the colour and bold style. I also like the animations, but not all at once. I think if you took most of it away it'd probably improve it.
Pfffft, they've got nothing on my dentist. http://www.citrusdentalcare.co.uk/
this actually is a more effective website than the original post.
I was expecting the use of Avenir!
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