Saul Bass Logo Design: Then and Now (annyas.com)

over 10 years ago from Eric H., Pixel me this

6 comments

John Flynn, over 10 years ago
It says a lot about Bass's work that I don't find many of the logo refreshes on that page to be improvements on the originals.
6 points
- Matt Sisto, over 10 years ago
  Yeah I was just about to say, "Rename this article 'Showcase of Logos Ruined'".
  0 points
  - Dave Tannenbaum, over 10 years ago
    agreed
    0 points
Connor Tomas O'Brien, over 10 years ago
Man, to be a fly on the wall at the meetings at which the execs for these companies decided to throw away their Saul Bass logo and replace it with something more "fresh" and "modern". It's painful how those with the power to brand a company often just don't have a clue.
0 points
- Connor Tomas O'Brien, over 10 years ago
  (Here's an article breaking down the updated Girl Scouts logo, for those interested: http://www.fastcodesign.com/1661850/a-fresh-identity-for-the-girl-scouts-of-america)
  0 points
Samihah A, over 10 years ago
Wow...in almost all of them I prefer Saul Bass' version over the newer one.
0 points

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