Am I the only one who doesn't find CGI Hepburn to be photorealistic? It's (she's?) hitting the Uncanny Valley like crazy.
Also, it's bizarre to see a copyright notice for a person as the beginning of the ad. She was a person, not a product.
I had the same feeling. Her face and expression look very stiff.
I seem to recall several dead celebrities' relatives signing over their famous relative's "likeness" for use cases just like this. IIRC, his happened in the '90s and involved the CMG Worldwide talent rep organization.
This commercial is at the interesting intersection of the First Amendment, copyright law, fair use, and "the right of publicity."
Interesting thoughts from 2000 at: http://schleimerlaw.com/ELF2Synthespians.htm
I don't think it looked enough like her. Maybe her cousin. As far as CGI work it is definitely well done.
Technical achievement aside for a moment, does anyone else find it a bit uncomfortable to ‘resurrect’ someone in this way?
It's one thing for famous people to choose to put their name/face to a brand, but seems totally different to use someone who isn't able to personally have a say in the matter.
I still can get over the fact that she didn't even share the chocolate with her new chauffeur. I mean, come on!