Simple is Fucking Hard (medium.com)
almost 9 years ago from Kyle O'Hara, User Interface/Experience Designer
almost 9 years ago from Kyle O'Hara, User Interface/Experience Designer
This logo for the "Destiny" video game came to mind when I saw the final "Density" logo.
As soon as I saw the final logo I said to myself "You mean Destiny?"
Hahaha! Came here to mention how their original logo looked like a weird comedy central hybrid and managed to change to the Destiny logo.
That logo neither communicates the technology they use, nor their purpose. So generic.
clickbait headlines are fucking easy.
logo looks good, though.
Also self plugging is easy too.
I can't be the only one..
Reminded me of the Flux Capacitor.
I like this mark though. I think it's simple, and the revolving door makes sense.
If I had to be critical, I maybe would of tried to incorporate some kind of sense of motion (the going in and coming out).
We really needed the unnecessary F bomb. Thanks.
Yeah it took you two weeks to rotate a triangle and rectangle around with 5 different typefaces?
Right. If the logo exploration file in the article is any indication, there wasn't much exploration at all.
The final logo is okay, but I wouldn't call it pretty, unique or particularly meaningful. Personally, I think it's rather dull and forgettable. The type is rather plain, and the mark looks like it could have just come from a dingbats font. I know that's not what happened, but if that's how the end results looks then it needs more polish. Really, it's missing details.
Simple is fucking hard, but simple doesn't have to mean bland and devoid of detail.
Also reminds me of Boosted Boards.
Never seen those — pretty cool! $2K though, woo!
I really do like the mark. It's simple, yet meaningful. It's powerful, yet delicate. Nice work!
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