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Holy All Caps Script Batman! : Tim Cook Cover for Businessweek (twitter.com)
9 years ago from Justin Siddons, Sr Product Designer at Blackbox
30 comments
Alec Molloy, 9 years ago
Businessweek has been on point with their heavily net.art-influenced art direction.
If you guys don't get the brilliance of the type and photography pairing here, then fine. But if you do, you should check out the work of Steph Davidson, who illustrates for them: http://stephdavidson.com/ Not sure if she did this one, but she has done a lot of work for them.
Weston Vierregger, 9 years ago
Agreed. Businessweek regularly features more interesting and compelling design, layout and type experiments than many pure design mags (especially compared to the downright boring Print, HOW, CMYK, CommArts, etc.).
The creative director at Businessweek — I think it's still Richard Turley — has been doing an incredible job with the magazine since day one.
Joe Barber, 9 years ago
Richard Turley left for MTV
Peter Müller, 9 years ago
Rob Vargas is the current creative director of business week. He was art director under Turley before.
Sacha Greif, 9 years ago
She seems to specialize in “ugly” (or let's say, visually disharmonious) art.
There's nothing wrong with that, but then I think people can't be really faulted for finding her stuff ugly since that seems to be the aesthetic she's going for.
Catalin Cimpanu, 9 years ago
The advantage of living in New York.
If you guys don't get the brilliance of the type and photography
I feel like I'm watching high-priced art. People tell me it's great.... but I just don't see it. :))
Florent Alix, 9 years ago
THIS
Pierre de Milly, 9 years ago
I have a habit of downright refusing any work that looks even remotely like that.
Which is a lot since most of my network is in Parisian fashion & art...
I just can't, it's too ugly.
Dustin Kemper, 9 years ago
The type for this cover was actually done by Tracy Ma, who's work is also fantastic.
I really like it, mainly because it takes some balls to send that to print.
Tony Gines, 9 years ago
I don't know who I am anymore.
Jeffrey Kam, 9 years ago
It's so bad that I want to get a copy
Victor L, 9 years ago
It's so good that I want to get a copy
wojtek w., 9 years ago
Wait. What happened to your name?
Bob Cechacek, 9 years ago
Pretty smart way to get everyone’s attention. :)
Victor used “‮”, Unicode character used by jews and teenage girls to switch from LTR to RTL (left to right to…).
There are more characters like this, but I’ve tried some now (text rotation) and they does not seem to work in evergreen Chrome.
ChrisArchitec t, 9 years ago I don't hate it, throws you off, but I (think?) I get what they did...heh
But I can't get it out of my miiiiiiind
That is one frisky gradient.
Raffaello Sanzio, 9 years ago (edited 9 years ago )
I heard that this cover was actually designed by Jony Ive when he was NOT under the influence of LSD.
Sean Lester, 9 years ago
Is this some kind of parody of questionable iOS7 design decisions?
Tori Z, 9 years ago
It's a joke. Obviously.
By the way the (cover) story behind this cover is really nice http://www.businessweek.com/articles/2014-09-17/tim-cook-interview-the-iphone-6-the-apple-watch-and-being-nice
Finally some pictures of Tim in which he looks like a human being, laughing.
pjotr ., 9 years ago
I feel like this HAS to be a joke...right...RIGHT? GUYS!?
Lucian Marin, 9 years ago (edited 9 years ago )
They let a kid make the cover in Microsoft Word.
Bas van Ekkendonk, 9 years ago
Okay I'll be the first to make the Tim and Eric joke: Great Job!
Dan Vaughan, 9 years ago There's always a column on the contents page dedicated to how they came up with the cover design, so might be worth having a look if you see it on the newsstand.
Angus Fretwell, 9 years ago http://businessweek.com/articles/2014-09-18/businessweeks-apple-ceo-tim-cook-cover-how-we-made-it
It raises more questions than it answers.
Tyler Deitz, 9 years ago
i like it
Taron Ghazaryan, 9 years ago
Oh man I am dying to know how this happened. Someone had to have played some kind of a joke.
Joel Califa, 9 years ago
who what why
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