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Why as no burger company used this for their mobile nav?
9 years ago from Tom Lloyd, Creative Director at Bluegg
20 comments
Alex Teodor, 9 years ago
Because it's an designers inside joke and the users will find it tacky.
Martin Labuschin, 9 years ago
Exactly my thoughts.
Also: I think this would be recognized as an menu icon (without the label)
Andreas Dantz, 9 years ago
Data shows otherwise. One of the A/B tests, but there are many out there: http://exisweb.net/mobile-menu-abtest
Kyle Conrad, 9 years ago (edited 9 years ago )
In this form, yes. But maybe there's another way of approaching it that's less tacky and still clever? Take a look at the Star Wars menu icon - http://i.imgur.com/4ao7Ig6.png - little lightsabers that still make a menu icon.
Nathan N, 9 years ago
and the users will find it tacky.
Assumptions about users in my DN?
Keaton Price, 9 years ago
But what if this was fixed with a state change? So on page load it appears as a normal icon.
Like so: http://codepen.io/anon/pen/tLuxo
Iestyn Williams, 9 years ago
Burger king had a similar take for a wifi logo:
Chris Masters, 9 years ago
Slightly off topic but I liked this approach used by McDonalds in an email campaign. Two burgers created from table cells when images weren't shown...
http://www.emaildesignreview.com/email-design-best-practice/images-off-mcdonalds-leads-the-way-1738/
David Darnes, 9 years ago
Off topic but I like it, thanks for sharing.
Yotam Ben Dror, 9 years ago
I was just looking for fallback examples and solutions for newsletters.. this one is awesome!
Dirk HCM van Boxtel, 9 years ago
And when someone mentions that one, I always have to pull out Sony's Transformers email that did something really similar.
Tangent ahoi!
Tom Durkin, 9 years ago
Haven't got an example to post, but Pizza Express do a really good job of the same thing.
An email they used to send out had someone preparing a pizza in a kitchen and the cells behind it created a cartoon style version of him.
Ben Schwarz, 9 years ago
What, you mean like this? http://www.huxtaburger.com.au/
Alex Montague, 9 years ago
That's just a icon. It's not a true hamburger icon in appearance or functionality. Therefore, no, not like that.
Daivd Huosãr, 9 years ago
;...;
Tom Lloyd, 9 years ago
Hey everyone, thanks for commenting. It was actually supposed to be a bit of a joke with tongue firmly in cheek (being a designers inside joke) :-)
Like the Huxtaburger version, that's a great site throughout.
^_^
James Young, 9 years ago Would that open the site navigation or is it a button that takes you to an actual menu of the burgers you could buy?
Luke Murphy, 9 years ago
I can't for the life of me remember who, but one of the big designers (like Jason Santa Maria or Jonathan Tan or someone) did actually make their mobile nav a hamburger as an in joke... Anyone remember who it was?
Bob Cechacek, 9 years ago (edited 9 years ago )
They sure try, this franchise was the first. Icon of an actual hamburger next to a H2 that says “Desserts”.
Makes sense. (They serve mostly greasy food, usually represented by burgers. And ice cream. And cookies. And shakes. So… various kinds of hamburgers.)
On a usable burger site, it could’ve been a nice touch.
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