Flat UI Redesign Concept for The World Cup (medium.com)
almost 9 years ago from Jonathan Shariat, Designer @ Google | Author @ O'Reilly | Podcaster @ DesignReview
almost 9 years ago from Jonathan Shariat, Designer @ Google | Author @ O'Reilly | Podcaster @ DesignReview
This is shit and nobody is taking the time to explain why so I'm going to try. Excuse my anger, but with every unsolicited redesign paired with a presumptuous Medium article that is made for the sole purpose of grabbing attention I get more and more annoyed. This concept (like so many others I've seen lately) is obviously not thought through but doesn't hesitate a second to criticize the work of designers that have surely spent weeks upon weeks to design a readable on-screen identity for the sole reason that it doesn't fit with their idea of what looks good.
That clock is terrible. Aside from the fact that it doesn't show crucial information (such as the amount of extra time added), the light helvetica cut for the seconds (and extra time) is going to be impossible to read at SD or from further away. The outer ring is going to vanish when on top of something light or visually complex (such as sideline ads). Add compression to the mix (from either live streaming or terrestrial broadcasting) this design is broken.
Also what the fuck is up with those in-game notifications? Are they seriously suggesting showing cards and substitutions with black on white icons? I don't even know what a bunch of the icons are supposed to mean. Half of them are weather icons anyway, good job at creating "a selection of important football moments". Oh and the format of the notifications is shit too. "A square format which really works well on television" – where's the evidence for that? Ever wondered why all of the sports TV overlays are thin and landscape? It's because the fucking text on it has that form! Try placing a name like "Papastathopoulos" in a square box and then tell me how a squares work well on TV. Where do the flags for the countries go? Oh so they didn't fit in the square that's perfect for TV so you spelled them out? Good job.
I don't even want to go into detail about the rest of it. Setting aside the fact that it is well proven that Helvetica sucks as a screen typeface (especially in small sizes), only one of the mockups even attempts to show what the broadcast would actually look like during the game, by using a processed photo of Neymar. There is not a single image of what WATCHING THE FUCKING GAME would look like with their interface.
"We would like to get noticed for football's good sake" – can it get any more pretentious than that? You're not going to change football, especially not with crappy design.
What bugs me the most is that they put this into their portfolio without mentioning it's unsolicited. This makes potential clients think they actually build this, which is misleading.
Just had a look through that. I'm really surprised that the people behind this are actually ad men, not designers. So apparently the thought process went something like "Hey, everybody is doing redesigns of stuff and getting featured on news sites, how about we do the same with something topical and everybody will write about it?". And it worked.
You really need to chill out. As a graphic designer I have always had these type of projects when I was in design school.. I.E redesign money, redesign a city or country from its flag, wayfinding signage , passport and identity system...whatever. It's fun!
So, I really hate when people bash re-design exercises. It's just that...an exercise. No reason to bash its practicality or design sensibility since it hasn't gone through any real world testing and it's not a pitch to FIFA or whatever network they are redesigning. It's just a fun thing some guys came up with in their downtime to flex that creative "what if" itch you probably don't get in your day-to-day work. (unless you work at a dope branding agency, or are in design school). Don't take it so seriously. Unsolicited redesigns are good for students and personal projects, regardless of the execution.
If your still mad about all the press its getting...seriously...no one outside(and most of us in) this industry could give a rats ass about a redesign getting 15 seconds of shine. Just do u! ;-)
Did you take a look at their website? The people behind this aren't a couple of students or designers just starting out, they are experienced advertising professionals having worked with some of the world's biggest brands and agencies.
This is a list of agencies they claim they've worked for:
Tribal Worldwide, London
Wieden + Kennedy, London
Jung von Matt, Berlin
This kind of work is actually what they do on a day to day basis. I would hope that professionals with that kind of experience would realize blatant conceptual errors such as the ones in their proposal and, as part of this industry, acknowledge the work of others instead of throwing it under the bus.
The way the wrote their article may make it seem like they're just a bunch of students having a go at it in their free time, which would be totally fine. Instead they knowingly release a weak concept, try to grab as much attention as possible along the way and consciously present it along client work for brands like VW and Nike on their website.
To me, it is a cheap and half-assed attempt for self promotion by a couple of experienced people that are already privileged to otherwise produce top-notch work with prestigious clients. That kind of stuff just makes me lose faith in the integrity of our industry.
Yep, I did peep their website. They do great work for big clients. God forbid they create their own "just for fun" project!
Listen, i'm not critiquing the work at all. I don't care if its good or bad. But, I am commenting on the constant hate by people (like yourself) who shit on self initiated redesigns with statements like "This is shit", "that wouldn't work in real world..." etc.. Stop getting caught up in the technical side of things. It seems your picking it apart way too hard.
Show us a better way if u feel so strongly that this work is shit. Just don't be a douchy critic.
Featured on TheNextWeb, Fastcompany Design and Gizmodo.?? This is what it takes to get out there these days..
Can I get an Amen?
You really need to calm down, hopefully you're not as abrasive/aggressive as that in real life.
What's sad is that this is the top comment.
Be nice. Or else.
He is 100% right, they did do it for the attention. They even said so..
While parts of that comment could be seen as overly aggressive, it was still constructive feedback. The design creates far more problems than it solves.
I can understand the frustration, because it is really poor design, yet it's getting publicity. I think as much frustration has to be directed at the likes of FastCo who actually 'publish' this kind of stuff and create an environment where posts like this can game the system. It then breeds a horde of people whose perception of good design ends up being this sort of stuff.
Thank you Ian, for pointing that out. I never meant to directly attack the people behind the redesign. I am simply increasingly annoyed by the spreading tactic of using superficial design and flowery language in order to garner attention. At some point I needed to vent.
And thank you for doing so. I agree 100%.
Have a look around, this sort of thing (what's nowadays dubbed as "unsolicited redesigns") is so very common as it is unprofessional.
It's not a Hello Kitty world and if you can't take criticism, especially if you present yourself as arrogant as they did, then you're in the wrong business. This response was long overdue for redesigns, that try to trash talk their way through by belittling other designer's work. Had it been presented any other way (a nicer, more constructive way), your response would be valid. in this case, it's not.
Ok. Be nice But for Who design this unsolicited stuff: Be honest.
I can't write with blood, but hell, +1 to this.
that and one of the dudes looks like daniel tosh :)
Wimbledon is a hot topic right now. I'm gonna redesign grass so I can get some attention for my deprived small ego.
What about people that watch the world cup from 40 years old TVs? What about people (like me) that actually like drop shadows and 3d representations of players on the field?
Should video games HUD be all flat too?
Designers with free time. We need to make a list of things that REALLY need a redesign. Things that matter. Not f* football.
3 guys doing a flat ui redesign concept of the world cup? i think we've hit peak "unsolicited redesign."
Don't redesign things in one day. Take your time and think about the problem you need to solve.
Here in Irish and UK channels they do all of that already, and more. What channels don't, out of interest?
Also I think you're vastly overestimating how much value the average person places in aesthetics like drop shadows and gradients. I've been watching football my whole life and not heard one complaint that it's hard to understand what's going on with the interface.
Function over form. That just shows that how the design of the "football interface" is, simply is working.
When I am watching a football game all my emotional engagement is focused on the game and not over the beauty of the interface, so it just needs to be completely functional.
The best word I have for this thing—both the design itself and the rationale behind it—is "preposterous". Designing for attention instead of problem solving devalues our work as designers and doesn't help better our profession. Very, very sad.
On top of everything that's been said, the data is wrong. It should be 3-0 for France! (cough cough). Seriously, we've beaten Brasil 3 times out of 4 in World Cup encounters.
Wait, an unsolicited redesign?
WHERE ARE TEH ADS?
The World Cup is watched by hundreds of millions of people on all sorts of devices in all sorts of lighting conditions; the score and advertisements have to be as clear as possible. Also, the "flat" aesthetic is not universally adored as something that's clearer.
It also makes the assumption that visual design is the "design" that the World Cup needs:
We would like to get noticed for football’s good sake. We need good design, especially on television and certainly on channels where drop shadows still roam, and gradients are abundant.
There's so much pretension here that it makes my fingers sweat. If there's one thing that unauthorized redesigns do great, it's showing the weaknesses of the designers at hand. In this case, it's a fundamental lack of understanding of what a new "design" means for the branding of the presentation of the World Cup broadcasts. That is not a bad thing, as aesthetics are a great deal of what we comprehend as a well-design entity. But it also shows the lens that the designer uses to examine problems, and to over-exemplify the value in these aesthetics is to fail to understand the reason why you would enhance them.
and what would happen if Japan would've played England? both teams are white and red, any white would ruin your design instantly, and you cant have both red.... i'm going to agree with everyone else, not a thought out redesign. but, good job.. i guess
Interesting redesign. Better than most "unsolicited" redesigns I've seen lately.
Some of you need to calm down. Obviously there's quite a bit wrong with this, but it's a step in the right direction. We can only hope sports presentations start adopting new design standards. ESPN recently debuted a flatter look for Sportscenter.
Saying "this is shit" is unwarranted and just rude.
I think it probably speaks more to your personal design aesthetic than anything else that you feel this redesign has much merit to it.
Saying "there's too much cruft and broadcast UI should serve the content better and more directly" is a step in the right direction. These guys really kind of went off the deep end in adopting "new standards" for their own sake, which is basically what you're advocating (and what trends in design and a million mediocre unsolicited redesigns could really use to stop doing).
I'm just happy it wasn't another Wikipedia redesign.
Well, I think everyone can agree on that one. I am 100% pleased to see designers attacking perceived design issues outside of a handful of high-profile web properties.
It's hard to believe these guys even watch the matches. I don't agree with their "problems" and definitely don't agree with the proposed solutions, it seems to make things worse.
I was hoping for something more along the lines of fixing the Brazil World Cup logo which they spend the first paragraph berating. Then never mentioning again.
The "redesign" was just a few of the thousands of onscreen design elements.
Flat design is a trend in web design not TV.
I think the worst thing about this redesign is putting the score in the left corner without any justification. I believe the score should be always centered because it feels more “balanced” between the two teams on the field, and the corners are usually reserved for the logo in almost every TV channel, so you CANT use that space.
You need to watch TV before redesigning for it.
This is terrible. Sorry not sorry.
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