Maybe not flat, just flatter. :)

This is such bullshit. How do you go from 'Some suggested that in Apple’s next mobile operating system, Ive is pushing a more “flat design”' (without even telling us who that "some" is) to "Jony Ive Pushing for 'Flat Design' in iOS 7" ?

I've learned that when it comes to Apple, A) they're so secretive that nothing important usually filters out and B) journalist will make up unfounded rumors just to get more pageviews.

Yeah. WSJ is where I head for news on Jony Ive's thoughts on design trends. /s

FLAT DESIGN IS OVER

Score one for the good guys.

Overly stated, perhaps. Sounds like "trendspeak" for addressing the overly treated graphic parts of the interface, which seems like an obvious move anyway.

Who fucking cares. Flat or not. Make stuff that is enjoyable to look at and use. Enough said.

iOS is not iOS without skeu. I don't believe Ive is going to change that radically, and I certainly hope he does not.

I'm worried they may mimic the flat style in an attempt to cover (instead of fixing) the usability issues of some of their most skeuomorphic apps.

Original Source http://blogs.wsj.com/digits/2013/03/21/apple-design-teams-get-cozier/