This is trivial! Who is doing non-vectorial logos anymore?
You would be surprised at what I have seen. ;-)
This is one of those articles of which I can keep it's existence in the back of my head, so that I'll be able to find it when a client asks me about this. At that point, I'll probably actually read it (skimmed it just now) and send the link off to said client.
Bound to save me some work at some point, which is appreciated.
Out of curiosity, why is the Brandisty logo in the top-left not a vector?
It's rendered from a vector asset via our API - all our vector assets are available here: http://www.brandisty.com/brandisty
It's rendered @1x? On my MBP it looks really pixelated.
possibly not for this audience...but man...do i EVER know what Alexander is talking about... I can't count the number of times a client has sent me a crappy little jpeg of their logo (when it was intended to go on a billboard, or a print campaign etc) a very long time ago, one even sent me a beer coaster to scan that had their label on it... a beer coaster.
i shit you not.
----so...while none of us in this forum may need a reminder on why logos have to be vector..its atleast nice to have a place here to mention some of the raster-disasters we've seen when it comes to logos etc....
I have had this vector/raster logo discussion with so many friends/family/clients and have had to fix a countless number of logos for people who were given a tiny jpeg from some backyard, backwards, 99cents-a-logo designer.
This may not be for other designers but I'll be linking the bejeebus out of it instead of having to explain it all the time. A great resource to point to for people who are starting a business and need to know these little details before engaging designers.
Gotta agree with the sentiment here, it would be absurd for any designer to think otherwise. This seems like writing down common knowledge.
how is this a relevant discussion... it should be common practice like 20 years ago.
I feel like this blog post is perhaps not for this audience :)
I have had this discussion around the importance of a vector logo so many times I figured it was time to write it down. ;-)