Use coupon code DUNBAR-RP and get 20% off her book!
We’re keeping the content strategy train rolling this week and chatting it up with Natalie Marie Dunbar, a UX-focused content strategist with a unique blend of skills as a journalist, writer, and researcher. She’s also the author of From Solo to Scaled: Building a Sustainable Content Strategy Practice. Very impressive!
We started off discussing the inspiration behind the book, and Natalie shared her thoughts on the changing meaning of “content creation,” and on what it takes to maintain a strong content strategy in this current tech landscape. She also talked about her early career working with huge brands Kaiser Permanente and the Food and Drug Administration, and spoke on the importance of prioritizing her own well-being through yoga. Natalie is a true content strategy maven, and I think you’ll walk away from this interview with a new understanding on its importance.
Big thanks to Louis Rosenfeld of Rosenfeld Media for the introduction!