• Aaron LarnerAaron Larner, 9 years ago

    I like the videos a lot, but I think the copy could use some work. I didn't know what I was looking at until I read "Style with purpose. Buy now. Wear now." 25% of the way down the page.

    I would put that copy above the fold so that I don't think that I'm shopping for something biking related (which was my first thought after scrolling down).

    3 points
    • Joe BarberJoe Barber, 9 years ago

      Same here. I thought it was some sort of photo editing software (like VSCO) at first.

      I'd suggest doing more than just moving the "Style with purpose" section up. The rest of the copy doesn't even make sense.

      "AYR provides value out of versatility, delivering a dynamic, comprehensive collection with personality and purpose."

      That's such fluff...

      1 point
  • Matt DanielsMatt Daniels, 9 years ago

    agree with caleb. feels like a slow browsing experience.

    1 point
  • Alex MontagueAlex Montague, 9 years ago

    I actually really like this. Sure, the scrolling gets awkward with all the videos playing, but overall the site looks fresh and clean.

    0 points
  • Caleb WintersCaleb Winters, 9 years ago

    Visually it looks great!

    I'm not really a fan of the scroll hijacking on the Shop section. I can't figure out what's going on. The mini videos are nice, but does anyone else get a little motion sick with all the moving parts?

    0 points