Show DN: We made an Instagram bot to market our iPhone app and drive thousands of downloads by getting photos on the Popular page (mobileinc.co.uk)
over 9 years ago from Murat Mutlu, Product Designer, co-founder of @marvelapp
over 9 years ago from Murat Mutlu, Product Designer, co-founder of @marvelapp
This kind of spam will end up killing social media apps and make them unusable for regular people. It's an interesting experiment but personally I don't think it's something you should be proud of.
Ill answer properly when I'm off the train
I understand your point, but you have to admit you're really exaggerating saying that the demised of social media apps like IG, twitter etc will be cos of bots. Unless you got an example I think they'll be fine, usable and around for a long time.
Like you said it was an interesting experiment, that I personally enjoyed sharing.
Learned a lot about how likes and follows drives a large part of that community like a currency, with users trading as well as synchronising their behavior.
Also crazy was that a little bot could affect the level of customer service I get in real life and get me freebies and upgrades from brands via klout integration into CRM
Lots to chew on. Not ashamed of it at all.
Don't know how many people have experienced this but it reminds me of when designers add you on dribbble out of the blue, and when you look over their recent activity you see that they've also added 45 other people in 10 minutes.
A day later they remove you and the rest of the people they just spam added.
Obviously this isn't limited to just dribbble, just using it as example.
Marketing or spam?!
I always think it's a bit spammy, when you see accounts that follow way more people than they have following them. I always think, are they that into everyones pictures? Or, are you they just trying to get their followers up.
But, you got lots of traffic, so you obviously achieved what you set out to do : )
Interesting anyway.
What if you saw those accounts with more followers than following? Would you still class it as spam? Would you feel happier about them following you?
I'm just really interested in this behaviour and perception, lots of possiblities
I certainly wouldn't assume that they were spam accounts, in that case. I'd probably think about following them back, as I'd know that there's the potential for real interaction.
That's great to know.
It's interesting you say that because it would be pretty easy to make the bot unfollow people after following them for a week or two, bringing the count down.
Then in turn more people would be inclined to follow back believing theres a chance for interaction, potentially generating more app downloads.
but that's also what I'm talking about, those type of accounts piss me off! From your business point of view, yes that would make sense. But I think this type of thing has a negative effect on social media. Whether it's eBay bid snipers, fake Twitter accounts, or Instagram accounts that follow and then unfollow you to inflate their own figures, it's all negative and spammy.
I get ya.
Ebay Snipers?
a bot that increases the max bid for an item at the very last second, so you have no chance of winning it. So annoying!
Sounds like a huge time-saver, I'd prefer that to being hunched over the keyboard waiting for a eBay item to end
So this is what growth hacking looks like. I really dig your breakdown on user psychology and analysis of your metrics.
wait.. are you instabam.com? Hire a designer!
Ah that old thing, we never ended up finishing it. There's some cool code behind it but don't have the time
I know this is in an ethical grey area, but I think it's pretty fascinating. Thanks for sharing.
Btw, I take it this isn't against Instagram's TOS?
Glad you enjoyed it!
The TOS looked a lot different when we made it, but yeah it's against it:
You're not allow to "harass users with unwanted likes, comments or other actions."
Now sure what's defined as an 'unwanted like' on a public photo tho
Designer News
Where the design community meets.
Designer News is a large, global community of people working or interested in design and technology.
Have feedback?
Login to Comment
You'll need to log in before you can leave a comment.
LoginRegister Today
New accounts can leave comments immediately, and gain full permissions after one week.
Register now