New Airbnb Home page (airbnb.com)
3 years ago from M I, ×
3 years ago from M I, ×
safe to assume that the intense focus on "experiences" is a business shift in a post-COVID world, but i have no idea what "experiences" are or who wants this.
Well, at least with search results now - they stopped forcing Experiences down your throat when conducting a search for a place to stay. Assuming that has mostly to do with little to no demand.
The magazine, editorial style layout - and focus on Online Experiences - feels a bit confusing to me and ham-fisted in there to be honest. I feel like I'd like to see more of a segue into "Online Experiences" - how it works, etc., is this like a "Master Class", etc., etc.,
I mean experiences seem interesting but how does it tie to AirBnB? Are they trying to expand their platform. I feel like it's pushed too much if it's a primary focus or it's not promoted properly if it's a major initiative.
Looks tight!
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