Californian Design (or blanding). Are designers suffering from imagination?

over 3 years ago from , Co-founder @ Growth.Design

One of the best talks I've seen on design was Jim Bull (Moving Brands)

He mentioned the slow trend towards "Californian Design" (everything sunny and happy)

Now this: https://www.thefashionlaw.com/remember-blanding-well-websites-are-all-starting-to-look-the-same-too/

How do we get out of this? How can we convince businesses to be "bolder"?

Happy to hear opinions.