This site makes me feel like I don't know how to use a computer.
beautiful design, but goes against many standard ecommerce practices. i'd be really curious to see how well this converts.
sure, and too much transitions ...
it's a very robust and beautiful application, congratulations!
Why are they forcing me to make a gender selection upfront? What if I don't know what I want yet? What if I'm a male buying clothing for my wife? They are assuming a lot by forcing that gender splash page on their audience.
I really liked the main page and how the images transitioned, made me feel that each area would feel very specific, however I didn't see a way to purchase anything through it. Mind you I find most of these outdoor brands are rarely selling anything on their website, and are more for information. In that use case I see it as quite difficult to navigate to a specific product quickly.