Bittersweet rebrand. I do like the simplicity and freshness of the new look but the old brand had such unique character. Smiley mountain orb will be missed.

I think the most exciting thing about this rebrand is that I discovered they now offer a free tier while I poked around on their website.

Also... I'm going to miss the green :(

It isn't really my style, but then I am not a current customer of theirs SO my opinions mean squat in a goal of "did this rebrand help existing and new customers".

I'd love to know what motivated them behind this. Is this just stage one of a whole redesign? Did their potential customers prefer something less "cutesy"?

For the site....

I dunno if this is new with the logo but, I am so conflicted.

That is a lot of text, big text. Maybe some spacing would help it be more digestible but every space is filled with something, whether that is handwritten note or arrow.

The word "Basecamp" is mentioned like half a dozen times in the copy. I certainly won't forget what app I am reading about...

Then when I visit their "make an account" page, and leave the site. I return to the homepage with a full screen pop up saying I can sign in or close to view the homepage. What?!

I do love the Basecamp team, they have been such an inspiration to me on how companies should be run, but the logo and site isn't the vibe I expected from them.

Weird to still call out their sign ups in the footer when it appears to be slowing.

I don't get the sense that this is much of a rebrand - they've just changed the logo and their color palette, but I suppose Basecamp has always had a fairly light and utilitarian brand. They're definitely not a design driven organization.

I learned somewhat recently that they don't do mockups at all – their process is to design as the designers write the markup for the page, and frankly the outcome is that their visual design leaves something to be desired, imo. There's a disconnect for me here when I'm reading about how basecamp simplifies and streamlines your work process on a cluttered and visually noisy page.

I wonder if this has to do with them launching a new product next year and looking to build some synergy. Whatever the reason, yeah, this kinda bums me out.

I'm a huge fan of the look and focus on messaging ala Notion.so, it's clear and well communicated. My only thought is the density. Not sure if its just my eye but their lead font Graphik set at such a heavy weight outside of large headings feels too condensed. And if you've committed to using only two weights for all of your copy it exacerbates it.

I don't think its a huge problem but there is a lot to take in and it can be distracting if a lot of copy is bold and everything else is regular. This is mostly in effect on whole pages but I felt the pricing table was a bit hard to focus on because there was more bold text than not:

A very small note on what is a no BS, just-what-you-need-to-know style which I fully appreciate and want to see more of.

It's clean and clear—nice work for this style.

It is super reminiscent of Intercom's new brand, and maybe more importantly, Notion's. Wonder if Notion is the real trendsetter as they started with the whole black & white Swiss look before the other two.

Either way, interesting and well done. I do like that the only color on the page are the CTA's to try—that's gotta work, and it's not ambiguous about what's important in the visual hierarchy.

Same brand with a flat logo. The brand itself has the same level of visual noise and relies on "mark-up" style elements that overloads images with too much instruction. All of that was true before this, too.

The flat logo is okay, though. And Basecamp is still a pretty terrific company.