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New Sears Logo (underconsideration.com)
almost 4 years ago from Jared Krause, Director of Product & Design @ Homebase.ai
11 comments
Alex Marin, almost 4 years ago
Airbnb?
Aaron Wears Many Hats, almost 4 years ago
Its pretty close, isn't it!
Yeah. To be fair the mark isn't exactly unique and it's very easy to replicate. Airbnb probably knew about it, or maybe they didn't as the previous one wasn't exactly popular, but I'm sure Sears knew of Airbnb's.
Andrew C, almost 4 years ago The point of a logo is salience—and copying AirBnB, a very well-known international brand, feel counterproductive to that
Jim Silverman, almost 4 years ago
The new icon was created to represent both home and heart, this shape also conveys motion through an infinity loop, reminiscent of one getting their arms around both home and life. The rings, like those of a tree trunk, show longevity. With home and heart at the center, the rings radiate and grow to encompass our broad assortment of products and services.
oh yeah, totally dude.
Scott Smith, almost 4 years ago
A new logo isn't going to save this company.
Jonathan Kelley, almost 4 years ago
font-weight:500- SortedShane McCleery, almost 4 years ago
Yikes.
Step 1: bold font
Step 2: stock.adobe search for 'modern logo', pick first result
Step 3: present to client
Andrew Askins, almost 4 years ago
Can't wait to see their testimonial on 99designs next week
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