New Sears Logo (underconsideration.com)
over 4 years ago from Jared Krause, Director of Product & Design @ Homebase.ai
over 4 years ago from Jared Krause, Director of Product & Design @ Homebase.ai
Airbnb?
Its pretty close, isn't it!
Yeah. To be fair the mark isn't exactly unique and it's very easy to replicate. Airbnb probably knew about it, or maybe they didn't as the previous one wasn't exactly popular, but I'm sure Sears knew of Airbnb's.
The point of a logo is salience—and copying AirBnB, a very well-known international brand, feel counterproductive to that
The new icon was created to represent both home and heart, this shape also conveys motion through an infinity loop, reminiscent of one getting their arms around both home and life. The rings, like those of a tree trunk, show longevity. With home and heart at the center, the rings radiate and grow to encompass our broad assortment of products and services.
oh yeah, totally dude.
A new logo isn't going to save this company.
font-weight:500
- Sorted
Yikes.
Step 1: bold font
Step 2: stock.adobe search for 'modern logo', pick first result
Step 3: present to client
Can't wait to see their testimonial on 99designs next week
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