From the company that brought you Comic Sans Pro…
Ha! Sorry, couldn't resist.
Seriously, as a fan of Vignelli's type restraint, this is an awesome recalibration of a classic font, with a lot more flexibility built in. Looking forward to using it.
This is great. I want.
How do I buy? The CTA is not linked to anything...
Thanks. Now get those CTAs and links working so people can actually buy the thing!
Oh, they have a free demo download of the font. I made a super quick and dirty "turbo charged" version of the north face Helvetica Logo :) https://imgur.com/a/o9K2qGp
We hope you like it! Grab a free weight here: http://hello.monotype.com/Helvetica-Now-Download.html
This is not a revival. This is not a restoration.
This is pretentious.
That intro video is wonderful!
So torn on this. Probably should be in my kit, but even a revamped Helvetica is still a lazy font choice imo.
This is Helvetica Now: for everyone, everywhere, for everything.
Find it hard to care about any new typeface that isn't open source these days tbqh.
Good job! but Arial called and it wants its oblique terminals back. See the micro version, it just feel plain wrong :-) Then again, if I see them I would have set the font too big.
I'm curious though, it is supposed to be made for UI but it is set very wide, that's not going to help on phones or watches where lines are either too short or the font too small.
Maybe we need a compact UI cut of this.
In UI experiments so far, Helvetica Now's "Text" cut is able to handle almost all small text for screens apart from very very small labels. "Micro" is set wider and probably comes into its own for print – where 4pt text is commonplace. It will be interesting to see how folks use it for digital!