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LG explains its UI for the G3(youtu.be)

over 9 years ago from Samantha G, Marketing Designer @ Trello

  • Wes OudshoornWes Oudshoorn, over 9 years ago

    Wow. There is so much bullshit in this video that I'm still wiping it from my screen. There is literally nothing in here about design, just about ornament and paint.

    "By using very light and crisp typefaces, we established rhythmic typography." - There is no relation between crisp and light typefaces and the rhythm in typography.

    This is purely hyped copying from trends. Nothing new or profound in this design. Might be an improvement but they could also just stated "We caught up."

    6 points
    • Samantha GSamantha G, over 9 years ago

      Tell us how you really feel! :) I don't think they're doing anything particularly innovative. I'm just impressed that an Android OEM is "catching up". Based on your response, I respectively assume you might not care much about android, but if you compare their G3 UI to say, Samsung's TouchWiz, you might see where I'm coming from.

      0 points
      • Wes OudshoornWes Oudshoorn, over 9 years ago

        How I really feel? I feel sad that this is how we explain design to our audiences. As a layer of paint, the following of a trend, the choosing of "mature" colours.

        I care a lot about android and think that their old vanilla android interface (like the Nexus line) is amazing, and the new material design makes them the leader in this field (ahead of iOs).

        I have used Android, Windows Phone and iPhone, all as a primary phone out of professional curiosity.

        They might have come from far, the interface might be good, but this video is an empty shell of marketing speak disguised as design. (No disrespect meant for your opinion, just ranting about the video.)

        2 points
    • Jake Lazaroff, over 9 years ago

      Agreed, the writing was at best sloppy and at worst buzzword soup. The execution was on point though.

      0 points