Designer News
Where the design community meets.
over 9 years ago from Greg Mathews, Designer at Smash.gg
I agree that more people should be in touch with their customers and ask for feedback, but the email was really centered around how their articles are not getting any love on Designer News. Getting general feedback on articles is cool, but including a link to the designer news post, that was submitted that day, and not the actual article feels a little bit like asking for direct action on that designer news post, not so much the actual article.
But then again, maybe asking for upvotes on DN is the same as asking for re-tweets on Twitter?
If we were to stay idealistic about it, the best way would be to create good content, and hope that it gets discovered, submitted, then upvoted.
I've re-read it a couple times, and I just can't see the sneakiness. It seems at least moderately genuine, especially when coming from a company. The link is just providing an example of the stuff that they're posting.
It might be annoying to get this kind of email, but I don't think it's worth our collective outrage by any measure.
DN is effectively brand new and doesn't have that critical mass yet, so i'd imagine it is pretty confusing for people trying to 'get love' and not. I suggested a few other places that i've had big spikes from. This type of content marketing takes time, like you said – i just hope they continue to stick with it, producing what is actually pretty good content, because there's just not enough of it for us designers.
Designer News
Where the design community meets.
Designer News is a large, global community of people working or interested in design and technology.
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I tried to provide helpful feedback, i didn't see anything wrong with the outreach. I think more businesses should be in touch with their customers.