United We Brand - Rebranding Our States(unitedwebrand.us)

almost 9 years ago from Alex Sailer, Designer @Focus Lab

  • Emily Campbell, almost 9 years ago

    You know, the problem with this is that a brand is more than just a pretty icon. I get that this was for fun, but it disappointed me to see a colorado "logo" that said nothing about my state.

    It did not use the official state colors, nor the more ubiquitous green from our license plates (not our plants!), the typography is stark and its art deco influence speaks nothing to the classical inspiration of our capital area's architecture, and the eye feels like big brother is watching when we are one of the most libertarian states in the union.

    Just saying, this is "like" bait, which is fine, but own it. :)

    8 points