While tech bloggers often complain that iOS is too basic or isn't changing fast enough, there's a considerable segment of consumers that remain intimidated by the iPhone (and smartphones in general). I'd love to see Apple making a more concerted effort to reach those users, not by airing ads showing off all the crazy, incredible things you can do with an iPhone, but by showing less tech-savvy users that an iPhone can just as well function as an easy-to-use dumbphone replacement. Not all dumbphone users are remaining with cheap phones because they don't have the money to upgrade. Many are of the attitude that the iPhone is too complex for their needs, and Apple could do well to counter that.
Of course, that push would have to be supported with a more polished version of iOS that doesn't confuse inexperienced users. Wiggle mode definitely needs to be off by default.
This is great.
While tech bloggers often complain that iOS is too basic or isn't changing fast enough, there's a considerable segment of consumers that remain intimidated by the iPhone (and smartphones in general). I'd love to see Apple making a more concerted effort to reach those users, not by airing ads showing off all the crazy, incredible things you can do with an iPhone, but by showing less tech-savvy users that an iPhone can just as well function as an easy-to-use dumbphone replacement. Not all dumbphone users are remaining with cheap phones because they don't have the money to upgrade. Many are of the attitude that the iPhone is too complex for their needs, and Apple could do well to counter that.
Of course, that push would have to be supported with a more polished version of iOS that doesn't confuse inexperienced users. Wiggle mode definitely needs to be off by default.