Ask DN: Best way to monetize

almost 10 years ago from Robin Raszka,

  • Stuart FrisbyStuart Frisby, almost 10 years ago (edited almost 10 years ago )

    Once you're sure that you've cut down on excess costs ('liking' your hosting provider is a luxury you can no longer afford if you want this thing to be sustainable), you need to try and find a way to support the site which is in keeping with the editorial standards. To my mind - Fusion/Carbon/The Deck are all tasteful networks of ads which I think fit with your audience nicely, again - feeling that ads are anachronistic is a luxury you can't afford unless you have a better idea.

    Here's one thing I know: Hiring iOS developers is hard work, and it costs a shit-load of money. You have a loyal, captive audience of mobile designers & developers - access to whom companies hiring these folks would likely be very willing to pay.

    You could go about this a couple of ways:

    1. A jobs board: You charge per post, or you come up with a creative referral system through which candidates successful hired via your site earn you a nice little bump (You could easily cover your costs here with one successful candidate per month - find out what a recruiter earns per candidate in this field, it'll blow your mind).

    2. You approach companies you respect and ask if they'd like to be a 'featured employer'. If you have good traffic, good users and good content - employers will pay to be featured. Give them a month featured prominently on the site, sticking to the pttrns way of displaying apps, but with an inside-line from the company that uses the product to outline why a designer would want to go and work for them. The only stumbling block here is 'companies you respect', because being picky is a luxury you can't afford if you want this thing to be sustainable.

    That's my spiel - employment is the angle, you can skin that any way you like, I think it has potential to pay your bills and then some if you get it right.

    0 points