How much difference is enough(

over 3 years ago from Michael Cook, Designer at

  • Michael CookMichael Cook, over 3 years ago

    As Aiste mentions, coincidence is not absolving in logo design. Due diligence to determine that a logo concept is unoccupied is a necessary part of the process. Lawsuits come up all the time when it is neglected (like F1 and Futuro).

    That's why perceived difference is key.

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