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So I just spent 80 hours redesigning Tesla's Supercharging UX… in a comic book format(growth.design)

over 3 years ago from Dan B, Crafting Meaningful Experiences

  • Dan BDan B, over 3 years ago

    Just thought I'd give a bit of context for this story:

    I've been really impressed with the Model 3… so much that after the last time I brought it to a Supercharger while driving down to Boston… I took 80 hours to: - Interview Tesla drivers - Identify the top pain points with the charging experience - Analyze possible solutions - Wireframe a couple of layouts - Redesign every step of the experience I went through (including ways that Tesla could drive more word-of-mouth and focus on the environmental benefits.)

    The result is this interactive "comic book style" analysis on Tesla.

    I'd love to get your feedback on it.

    PS: Do you think some of the redesigns I suggested would make sense? What would do you like/would improve? (Please mention if you're driving a Tesla/EV in your reply, that'll give me some context)

    PPS: I keep editing the slides based on your feedback so thanks for sharing what you like/dislike! :)

    2 points
    • Mac Peterson, over 3 years ago

      Cool story! (not a tesla user so don't listen ;)) Not sure if people want to see all this info while charging but definitely on the mobile app.

      1 point
      • Dan BDan B, over 3 years ago

        Thanks Mac! I probably pushed the "promotion" aspect a bit further than what Tesla would realistically implement in their phone app, but thought it would be interesting to show what can be done to promote word-of-mouth!

        0 points
    • Jerry TJerry T, over 3 years ago

      Nice stuff. Saw your post on Reddit too. Impressive redesigns. I’m kinda geeky so I like seeing the voltage, so I’m not sure I’d hide them... but your point on the different markets makes a lot of sense. I’m curious: how much of that 80 hours was dedicated to the redesigns vs building this presentation?

      0 points
      • Dan BDan B, over 3 years ago

        Indeed, it became quite popular in /r/TeslaModel3! The audience there is obviously more "engineering-driven" so the feedback was interesting to look at. My biggest takeaway is that Tesla is really at the limit of two audiences: early adopters and early majority. They will have to make a few key design decisions to get even deeper in the global market. But they are on the right path!

        RE: Time: Yikes, I'm kinda ashame to answer that, but I'd say about 30% for the analysis and redesigns and 70% for the Slides content.

        0 points
    • Fulgenzia Delucci, over 3 years ago

      Impressive as always. Great work!

      The part where it shows your stats actually reminded me of a quit-smoking app I used a couple of years ago. It also had a share option to share my progress (doesn't make sense to share that info, I'd take a quick screenshot and share it with my friends from time to time. I think it's similar for Tesla too. Even if I had one, my friends would perceive it as showing off maybe?

      Really excited to see your next case study.

      0 points
      • Dan BDan B, over 3 years ago

        A very legit concern indeed! It’s interesting because as the commoditization of EVs is happening, the window of opportunity to use the gasoline savings as a benefit shrinks. Finding ways to promote that without wasting people’s “social currency” is indeed a tricky challenge.

        Thanks for the feedback! The next one will be quite interesting too, stay tuned!

        0 points