I'm Dan Mall. Ask me anything!

4 years ago from Dan Mall, Founder & CEO

  • Dan Mall, 4 years ago

    Brand guidelines belong within a design system.

    I'm actually changing my tune on this. As my buddy Joshua Blankenship points out, "brand guidelines equate to 'how our brand represents itself everywhere' not just in the context of software." I agree with that. And, as I think about the design system work we've done at SuperFriendly, brand is usually managed by a separate design than the design system team and tends to have more organizational importance since it governs more than just software. That seems appropriate to me.

    So, perhaps a clarification: the pieces of brand guidelines that apply to a design system should be found within or adjacent to a design system. Combined with software principles, that combination can be considered the design system guidelines.

    3 points