Basecamp Rebrand(

over 4 years ago from Liam F, Designer

  • Ben GiffordBen Gifford, 4 years ago

    Thanks for sharing that article. It's impressive—and unsurprising at this point given their track record, I suppose—to see how much thought they've invested in getting the working "organism" right: the stress put on scoping, the organic format of team-building and execution, the flex time in between that allows for reflection and following up ideas found in the working cycle.

    I've found that the sprint-rest-sprint nature of agency work addresses some of the fatigue that embedded product teams often face; cool to see Basecamp injecting a similar break in to their process.

    In addition to allowing time to poke at ideas stumbled upon during the last work cycle (which is often the most fruitful time), it ensures no time wasted context-switching between execution and strategic mid-cycle.

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