Basecamp Rebrand(

over 4 years ago from Liam F, Designer

  • Jay B, over 4 years ago

    To everyone I talk to, Basecamp is known as the cool little app that you eventually grow up and graduate from. I think this problem is more brand perception than depth of features. It gives you that indie band niche vibe.

    The brand could use a little more polish. And with their whole purposeful/anti growth thinking this was about as far as they were probably willing to push.

    Also, is trying to eat their lunch. Could be another explanation for this 'brand' refresh and the keyword stuffing going on inside of the content.

    0 points