Basecamp Rebrand(

over 4 years ago from Liam F, Designer

  • Noah SNoah S, over 4 years ago

    I'm a huge fan of the look and focus on messaging ala, it's clear and well communicated. My only thought is the density. Not sure if its just my eye but their lead font Graphik set at such a heavy weight outside of large headings feels too condensed. And if you've committed to using only two weights for all of your copy it exacerbates it.

    I don't think its a huge problem but there is a lot to take in and it can be distracting if a lot of copy is bold and everything else is regular. This is mostly in effect on whole pages but I felt the pricing table was a bit hard to focus on because there was more bold text than not:

    Their pricing page

    A very small note on what is a no BS, just-what-you-need-to-know style which I fully appreciate and want to see more of.

    0 points