Meet the all-new

4 years ago from Brandon Durham, Senior Interactive Designer / Developer with Hoefler & Co.

  • Brandon Durham, 4 years ago

    That makes a lot of sense. I definitely understand your difficulty there. Because we sell fonts as packages and not à la carte, there are questions that we have to ask the visitor when they’re looking to make a purchase, licensing being the most important. That’s why we can’t really have an “Add to cart” button present on the screen before we know what they want to license the font for. It’s very tricky, and believe me when I tell you there are probably a dozen or more iterations of that very page. In fact, I think we’re already planning a rehash to make it simpler.

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    • Andrew C, 4 years ago

      Yea I’m sure it’s a challenge. Esp w how complex font payment models are. My initial assumption was I’d click add to cart then make the purchase decisions after that. Congrats on the launch though — checking out fonts was a great experience.

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