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BT unveils new logo after 3 years of work(theguardian.com)

over 4 years ago from Valter Simão, Product Designer

  • Wouter RamakerWouter Ramaker, over 4 years ago

    I think it's unfair to judge the amount of work that went into this redesign on just the one visual that has come out. These large organisations often have a lot of stakeholders, and a big part of the design process in managing and aligning them.

    Also, I'm sure we'll see other visuals based on this logo soon.. for example: BT Sport

    2 points
    • Dan GDan G, over 4 years ago

      you're in the wrong place if you want people with balanced opinions on branding

      3 points