Portfolio Decks: Yay or Nay?

over 4 years ago from Du Hoang, UX/UI Designer

  • Marcel van Werkhoven, over 4 years ago

    I turned the biggest case we've ever done (which consisted of building multiple sites for a single client over the course of 3-4 years and managing everything in between) into a portfolio deck. The communication or marketing person who might enlist your services is unlikely to make the final call on hiring you.

    The contact that you meet might be excited but then the higher ups might ask questions: "Can we trust these folks? What have they done? Do they have experience with international clients, because they only have 12 people?" . The deck adresses exactly the type of questions a stakeholder might have.

    I used to focus on showing as much as I could. Writing 30 page in-depth proposals and trying to refer to as many relevant cases as possible. I learned along the way that it is more important to focus on specific challenges and to radiate confidence. If you are confident you have this single 3 - 5 page document that basically shows everything that you do or have accomplished for your single best/most high profile client. I also send this deck along with the quote. Knowing that all the work I show in between to the person I'm dealing with directly might not end up at the stakeholders(boss) but the final quote and every document attached to it will.

    So even if my contact does not necessarily understand how this particular case might be relevant to his request, it will have a 99% chance to end up at the higher ups.

    0 points