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over 4 years ago from Marina Yalanska, Tech/Design Researcher, Content Writer
...real live websites that got SOTD on Awwwards
Please don't use this as a reference point of actual implementation. Just because something is in code doesn't mean it's actually implemented design. These are very often sites made only to attract the industries attention. Not only of course - but wether a site has gotten an awwwards SOTD or not, is a very biased point of reference for wether a design was actually implemented. Especially considering that end users don't get a say in what becomes a SOTD, it's designers.
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Thanks for your feedback. Some of the examples are real live websites that got SOTD on Awwwards. The article is devoted to the trends, it's not only about the products that were really implemented, but also what designers experimented on this year, what they considered as actual and cool for now and what they would like to try in future products for web and mobile. That is why I suppose examples from active design communities such as Dribbble and Behance are relevant for such a review. In parallel to fashion industry, not all the trends get really adopted and popular for mass market but they are still considered trends and discussed by professionals.