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Dropbox dialing their new(-ish) branding down?

over 4 years ago from Bryan Zavestoski, Product Design @ Zavzen Design

  • Russ BrownRuss Brown, over 4 years ago

    I wonder how intentional this approach is:

    step 1) Over the top ultra trendy redesign to make a splash and get some publicity

    step 2) dial it back, reveal the real redesign underneath.

    step 3) profit.

    1 point
    • Bryan Zavestoski, over 4 years ago

      That's an interesting thought and could definitely be the case, especially considering they hired an outside agency for the original redesign but still need to make it their own.

      It also seems like there are two competing approaches right now though, rather than a well-executed, more subtle version of the redesign.

      0 points
    • Account deleted over 4 years ago

      step 4) Redesign it in a minimal style saying you want to 'capture the essence of the brand'

      step 5) Profit again

      0 points
    • JayO ★, over 4 years ago

      Is everything an okie doke or a conspiracy nowaday?

      Are YouTube commenters finally growing up and getting jobs?

      -1 points
      • Russ BrownRuss Brown, over 4 years ago

        Conspiracy is a bit strong, just wondering out loud.

        And I have no intention of growing up thank you very much.

        0 points