See my powerpoint in my other comment. The new site has SO many things that try to draw attention that it's hard to find what you want us to look at. So many different styles of buttons, with border, without border, light blue, deep blue, user interface elements, only shows the animation on scroll, which is annoying because you can't just look at it while it works, you have to look upward. Too many overlapping things... etc.
The old one is damn simple.
Also, the tag-lines:
Achieve the best possible visual quality
an image of DESIGN and IMPLEMENTATION, followed by "not the same"
Instantly shows what you're trying to fix.
On the new website it says:
Build pixel-perfect apps faster
And then a mess of words and buttons and stuff.
You've got to realize PEOPLE DO NOT READ TOP-TO-BOTTOM. They read the thing that stands out the most FIRST. Then the second thing that stands out the most. Then the third. Etc.
If that means their gaze gets dragged from left top to right bottom to left mid to right bottom again etc, you're doing something wrong :]
Literally this.
It's so much clearer what the product does.
See my powerpoint in my other comment. The new site has SO many things that try to draw attention that it's hard to find what you want us to look at. So many different styles of buttons, with border, without border, light blue, deep blue, user interface elements, only shows the animation on scroll, which is annoying because you can't just look at it while it works, you have to look upward. Too many overlapping things... etc.
The old one is damn simple.
Also, the tag-lines:
Instantly shows what you're trying to fix.
On the new website it says:
And then a mess of words and buttons and stuff.
You've got to realize PEOPLE DO NOT READ TOP-TO-BOTTOM. They read the thing that stands out the most FIRST. Then the second thing that stands out the most. Then the third. Etc.
If that means their gaze gets dragged from left top to right bottom to left mid to right bottom again etc, you're doing something wrong :]