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Abstract Redesign(goabstract.com)

5 years ago from Jim Silverman, Product Designer

  • Scott Liang, 5 years ago

    I'm not a fan of Brutalism when it's only an ornamental choice (as it is here). It's the same UX as any other website except much less legible—the graphics hardly support the message at all. It's also mega jarring in relation to the clean design of their actual product.

    But I do love the comic book illustrations on the How It Works page. https://www.goabstract.com/how-it-works/

    5 points
    • Mikael StaerMikael Staer, 5 years ago

      I don't see anything remotely Brutalist about this. Seems to follow the trend of big serifs and sans serif body copy a la Slack etc.

      If you mean Brutalist as in purposefully ugly/odd/breaking...I still don't see it.

      Standard product/service website, flip flop left/right columns, text on one side, illustration on the other.

      3 points
    • Mikael StaerMikael Staer, 5 years ago

      This Web Brutalism (which is really just a term emerging because of a misunderstanding of the name "brutalism"; people understanding it as "brutally ugly") is really just an extension of the New Ugly trend that came out of - primarily - Dutch graphic design schools starting about 10 years ago. It finally made it's way to web design.

      It's the conscious decision to use quirky, non-conventional typefaces with odd layering and grid breaking. It seems quite random but actually is very deliberate.

      True Brutalism would be raw HTML, no ornamentation and no structure (columns, grids) - letting the content flow as the browser reads it.

      1 point