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5 years ago from John Low, Developer BBA
What words would you use to describe it?
Challenges?
well... shit actually that works pretty well.
:D The buzzwords and phrases so common to the industry these days just seem to obfuscate things. Somewhere along the line we forgot to communicate simply and clearly.
Challenges works in this context very well. Pain points are supposed to be points of friction along a customer journey map, specifically.
It's almost like there's existing words for things, without the need to invent new buzz-words!
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The buzzword "pain point".