How Hopper designs its own space in airfare booking(

almost 5 years ago from Rob McMackin, Designer

  • Jim SilvermanJim Silverman, almost 5 years ago

    Fun Fact: Unlike's dynamic urgency messaging, that CheapOair example of "2 tickets left" is static text. In my younger days, i fought hard to have it removed. It gave a small lift to conversions, but at a tremendous cost to retention. The company considered this a success and added several similar messages throughout the experience. Very short-sighted.

    3 points